For my part - I apologise - I have been working with SABA to ensure that coverage of the events is in place ... which was supposed to be the case in this instance. Olivia Jones has been employed to cover the event but she is reliant on the information being sent out to her.
Prior to this event, SABA had updated their Rule Book (available under the Library on
http://www.SABAOnline.co.za) to stipulate that a media agent must be secured for each event. (Section C.1.a). In this case a media agent was secured but the flow of information to her has been less than satisfactory (the Saturday article was great but we are all still waiting on the results). Unfortunately there was nothing in the Rule Book to enforce any deadlines.
Following this issue, there has been a lot of discussion (within the SABA management at least) and it looks like SABA will be updating their rule book to impose a fine of R2000 on the event organisors if the media releases are not out by 6pm of the day of the contest. The committee has been given 24 hours to object otherwise it will be added into the rule book tomorrow.
Alistair and Sally are on the case! We just need it to filter downwards. By not sending out releases, there is no way that the news will hit the morning papers and at this late stage, the event is old news and will not make it into many papers at all.
Another improvement in SABA is the requirement for a Contest Director's Report following each event, detailing anything which went well which could be passed onto other event organisors and of course, anything which did not e.g. press in this case, finding out where it went wrong and passing that onto other organisors to ensure it does not happen at their events and definitely so that it will not happen at the next event which these organisors host.
BTW - OJ has now received the info she was after and we'll have an article up by tonight. In future, hopefully we'd be able to pay for OJ to travel to each event but current budgets rely on the fact that someone at the event has to pass the information onto her.